Bare Escentuals

A. Brand Strategy
B. Brand Collateral
C. Product Strategy
D. Product Launch
E. Marketing Strategy
F. CRM Strategy
G. Omni Brand Experience
H. Digital Strategy
I. Site Design
J. Environment Design
K. Ambient Installation
L. Org Design

Making a Positive Difference

From Web to Wowza
This is a hard one to write. What started as a website redesign turned into a decade-plus relationship covering everything from brand strategy to executive offsites to product launches to marketing campaigns to all-hands meetings to quickie vans to social missions to board presentations to weddings and resignations and acquisitions and to some of the most sincere and best friendships. And most of all, it lead to making a positive difference in Women's lives.

Innie Outties
We remember having a conversation with our clients at Bare once about the idea of joining them full-time as employees. We mutually agreed there was value in our outside perspective. Value from bringing our eclectic experiences with other brands in other industries into the mix regularly. In not being immersed in the day-to-day, we could always offer the forest through the trees and impartial opinion. But what they valued most was that we operated as if we were employees. Deeply invested in the success of every engagement. Living by the core values (that we helped craft.) Putting their customer at the forefront of all our thinking. They nicknamed us innie outties because they said we operated as insiders, even from the outside. A name we wore with pride and continue to strive to become in the hearts and minds of all our clients.

Beyond Bare
After the acquisition by Shiesedo, many of our clients went on to new endeavors. And through the years, they've continued to reach out to partner with us on establishing strategies, brands, products, and experiences. Be those new ones, revived ones, and ones underway that need an Innie Outtie perspective.