FORMA Brands

A. Brand Strategy
B. Brand Name
C. Brand Design
D. Integrated Elements

What’s Next In Beauty

More Than Morphe 
What started as an expansion of Morphe Brushes turned into a company incubating, accelerating, and curating what's next in Beauty. With that came the need for a name, identity, purpose, and promise. A brand to wrap this unique offering in and a way to message it to the world of beauty influencers, creators, innovators, and customers. A brand that reflected appreciation and genuine love of all things beauty in all forms— music, art, dance, and products.

Beauty Defined 
Sometimes the obvious answer is the right answer. With a focus on all things Beauty, the only fitting name is— Beauty itself, with a little Latin spin. FORMA stands for all things Beauty. While the company operates in the background, its role in putting its brands, products, and influencers in the forefront is facilitated by a simple black and white palette, a font that doesn't overshadow others with just enough personality of its own, and a palette borrowed from the content its showcasing. The simple flip of the mark from a forward F to a backward one means what it says— a reflection of Beauty. It's a mark that the team places on content with pride. A stamp of sorts that underscores their belief in, support of, and investment in said product, content, influencer, innovator, brand.

A Beautiful Relationship
Loving their mission and the individuals behind it, we worked alongside the team to create the company positioning, name, visual identity, website, and brand collateral. Long-standing clients turned friends, we are so proud to be considered part of their extended team. And so honored they trust us with such significant decisions as architecting their brand of brands.