Robbins Brothers
A. Brand Identity Design
B. Brand Collateral
C. Omni Brand Experience
D. Digital Strategy
E. Site Design
Every Couple Matters
100 Years of Yes
After nearly 100 years, Robbins Brothers still gets excited about proposals, "I-do's", and promises made. They've remained committed and consistent in helping customers find the perfect stone in the perfect setting at the perfect price. But while the jewelry space, the definition of commitment, and the concept of a couple have evolved, Robbins Brothers has not. Today's customer finds the experience, store design, and overall brand look/feel dated and... irrelevant. As such, Robbins embarked on a complete overhaul of its brand, putting their customer, in all forms, at the center.
Them and Us
With their customer profiles, point of difference, and brand voice in hand, we set out to create a visual identity that matched. One that appealed to a younger audience with various preferences in the product, marketing, shopping experience, and buying decisions. We created a design system that said:
ANY COUPLE.
ANYWHERE.
ANYTIME.
ANY OBJECTIVE.
ANY BUDGET.
ANY COMMITMENT.
ANY LOVE.
One that was undoubtedly and recognizably Robbins Brothers.
So... that's a yes...
We established a new brand palette, mark, design details, photography style, and iconography and put it all in action online, in-store, OOH, on the packaging, and on social. At the heart of the system is joy. Pure, unfiltered, authentic joy. Colors, words, pictures, and compositions leave you feeling nothing but joy.
