Such Good

A. Brand Strategy
B. Brand Name
C. Brand Identity Design
D. Brand Launch
E. Product Strategy
F. Product Design
G. Product Copy
H. Packaging Design
I. Product Launch
J. Site Design

This Is Wellness Made Easy

A Hard Pill To Swallow
Over the past few years, the wellness space has exploded with new products, formats, and brands. Evidenced by the choices available in the aisles of grocery stores, pharmacies, and big-box retailers. With all this choice comes a sense of overwhelming stress— the antithesis of what these products strive to provide. Add to that the fact that Millennials and GenZers associate pills with being sick and old. 

Good To Go 
When the opportunity presented itself to FORMA Brands, they jumped on entering the wellness space with an easy, affordable, straightforward, and fun alternative. We worked closely with the FORMA team to take an existing product and rebrand it to appeal to its intended audience. We reworked the name, messaging, packaging, and product portfolio from sterile and medicinal to playful and fun. Since FORMA was fortunate enough to acquire existing inventory from a company exiting the space, the new brand was ready for shelves as soon as the ink dried on the bottles.

Easy Does It
While good is subjective, Such Good Everything is not. Every detail is intentionally and strategically designed to reinforce the straightforward nature of the brand. Information is kept light. Colors are vibrant and energetic in muted shades that read serious and trustworthy. Product formats are limited to those that "go down easy."