WHIM
A. Brand Strategy
B. Brand Name
C. Brand Identity Design
D. Brand Collateral
E. Product Strategy
F. Product Design
G. Product Copy
H. Packaging Design
I. Marketing Strategy
J. CRM Strategy
K. Omni Brand Experience
L. Digital Strategy
M. Site Design
N. Environment Design
O. Ambient Installation
P. Fundraising Pitch
See and Be Seen
Change Is Inevitable
Both the desire and ability to change what's "hanging" on our walls at home are... inevitable. We do it in all other facets of our lives. It's become an expectation we have of all things visual. We update and add to our visual library on the regular. But our digital life is trapped in tablets, computers, and phones, locked to small screens, making sharing a painful process. We want to enjoy our "stuff" in bigger formats, bigger ways, with bigger audiences.
See and Be Seen...On A WHIM
WHIM is a platform that lets people showcase who and what they are in the moment. And who they"ll be in a few minutes, hours, days, weeks, months, and years. It's a marketplace for creators of digital stuff to share and sell their work. It's an affordable and innovative combination of hardware, software, and content. It's a way to change what you see, on a whim.
All Things WHIM
From discovering to purchasing to unboxing to enjoying stuff, we designed the cradle-to-grave experience of WHIM. We established the brand, name, visual identity, product, packaging, pricing model, go-to-market strategy, ongoing sales, marketing and distribution strategy, and 3-year product roadmap. We identified and pitched strategic partnerships for launch and beyond. We created and presented fundraising materials to investors. We delivered an interactive end-to-end product showcase at CES. And we increased the valuation of the company by over $300M in a little over 2 years.
